Google Chrome will launch it’s new ad blocker today after announcing it last June. This new ad blocker aims to filter out websites that simply throw ads out at a means to make an easy profit. It’s also not designed to outperform or replace higher end ad blockers, it’s just a means for Chrome to allow a friendly user experience for users simply browsing the internet. Here’s how it works…
- Will utilize a blacklist to filter sites with intrusive ads
- If the site is on the list, it blocks the ads
- Google will scan sites periodically to find out how they display the ads
- Sites will be added to the blacklist if the ads do not adhere to the Better Ads Standard
- Website owners who are registered on the Google Search Console can access an Ad Experience Report
- If the site ends up on the blacklist a notification is displayed in the report.
- Website owners have 30 days to fix the issue and reevaluate
Not all users are going to see the update right away, however a new tab will be added in the chrome://settings/content tab.